Adrian Majuru – Manager

The colloquial museum and the diversification of the time left for knowledge

The time left for Knowledge, for the discovery of new daily interests, will become increasingly limited, precious, and more dedicated to professional development. The pressure of responsibilities is trickling down onto adolescence and so the process of growing up will feature several thresholds. Priorities at the age of 30 or 40 differ dramatically from the expectations of previous generations, because career and social horizons are also different.

One of the first differences is that the time left for other choices is no longer an optional on the agenda. This has an impact on cultural institutions, regardless of profile, leading to the diversification of the cultural offer. And this development occurs along concrete directions, with real-time dialog and specialized information content.

The cultural diversification of the remaining time, not occupied with immediate professional or daily concerns, will be perhaps the most relevant challenge for the institutions in the field, over the coming years and even decades. The specialization of the initiative and the professionalization of information will gain ground and will be preferred because they will continue and complement the personal development effort.

The second difference from recent times, which complements the recovering by diversification of the remaining time, is to provide generations who are on the move and in a process of professional configuration with a colloquial space where their ideas can be heard, known, conceptualized and, if possible, turned into reality through associations of professional ideas and interests.

The Bucharest Municipality Museum has understood this threshold and is preparing for it. Otherwise it will not manage to get into the interest of those who will very soon be beyond the threshold of comfort and expectations without the horizon. We are in the middle of an exchange of generations, and certain social and professional profiles, reaching critical mass by 2030, will shape a completely different society, investing in a social platform that supports perseverance, lucidity, altruism, and rejects laziness, superficiality and nepotism.

On one hand, the museum has become a vehicle for those who wanted to develop professionally (they were able to publish books, hold conferences, research heritage, participate in conferences abroad etc.). On the other hand, the museum has become a cultural factory, covering the entire panel of services for an audience for which the informal space is more relevant in terms of cultural consumption.

The result is professional diversification, but also a diversification of specializations within the institution, a fact that has been accomplished in only 7 years, the engine behind the recent museum activity. There is a chart of ages, but also of professions that have changed by diversifying the specializations obtained and integrating a new category of young professionals who are at the beginning of their career.

Finally, the museum must open up possibilities to reinventing, multiple possibilities to discover yourself and especially the full joy of a new beginning possible at any age. We intend to offer a colloquial space for the Community to develop its own projects: exhibitions, conferences, plays, concerts, activities for children and adults. The parks are open to the public, even when museums are closed. They were furnished with dedicated furniture for reading and meetings. Such areas, of daily loisir, became the gardens at the Filipescu-Cesianu House, the Dr. Nicolae Minovici Museum and the Suțu Palace.

We have turned our institutional interest towards a number of benchmarks such as Transparency, Quality of information, Interdisciplinarity, all in support of Culture. In this way, the new world of the Museum, a world talking about the past, is giving knowledge and hope to the future, bringing it closer to a form that can be achieved! This is all that is consumed in each of our lived time.

Dr. Adrian Majuru


The Bucharest Municipality Museum